Strategic Brand Growth & Market Expansion
I build brands that travel across borders, languages, and cultures. From strategy to execution, I connect the dots between data, creativity, and business growth.
7+
Years of experience
Markets
8
3
Languages
100+
Brand Activations
______________________
My Approach
My Work
Real challenges. Measurable results.
______________
Designed the complete brand identity, website, 3 digital products and a co-marketing model with Mi Parky, then boosted one Instagram post to generate 137 leads at $0.58 CPL, and built Mia, an AI sales agent on ManyChat to handle the volume automatically.
Built a Brand from scratch. Grew it into a system serving 5+ countries.
__________
137
Leads from € 80
ROAS
9.5x
€0.58
cost per lead
+7
Countries reached
7 Years Building a Brand That Operated Across 28 Markets and 3 Languages.
__________
From co-marketing activations and brand partnerships across Europe and the Americas in DE, ES and EN, to an AI-powered reporting system that turned manual audits into a 3-hour weekly workflow.
100+
Brand Activations
+45%
Co-Marketing conversion
+8
Markets Managed
What Colleagues Say
Words from people who've seen it firsthand.
"She's a rockstar!! She's a great communicator, quickly understands shared goals, and knows how to turn ideas into partnerships that truly add value. We worked together on webinars and guest posts — everything was always smooth and well organised. She's a true professional and someone who genuinely adds value."
______________________________
Isa Delgado Vázquez
Int. Marketing Manager · Benchmark Email
"Melissa possesses a talent for consistently improving our marketing strategies, resulting in significant performance enhancements and outstanding results. Her ability to collaborate effectively, deliver results, and drive marketing excellence is admirable. It has been a pleasure to work with her for the past 5 years."
________________________________
"Melissa consistently delivers outstanding results and works extremely well within deadlines. She adapts quickly to goals, is highly reliable, and brings a very structured and proactive approach to everything she does. She handles pressure and high workloads with ease, a true team player who raises the standard around her."
_________________________________
Brand Manager · rankingCoach
Head of Marketing · rankingCoach
Cristiana Carrilho
Marina Jaén
________________________________________
Contact Me
_____________
I'm currently open to new opportunities, full-time roles and select consulting engagements. Based in Frankfurt am Main, available globally.